Music Marketing • Merchandising • Strategy • Results
Featured product
Followers to Funds: Live Masterclass
If you've ever wanted to learn the game around how to make money in music, you've landed in the right place.
On Wednesday, November 4 at 6 PM PST / 9 PM EST, we'll be teaching a select group of musicians how to make money from their music outside of streams.
We'll walk through how to market your music (the right way), how to identify what content is worth promoting, what type of ads to run, how to set up your ads, and what you need to do month to month to generate income through your music, merchandise, partnerships, and more.
Are you ready to learn the game?
Get your $99 early-bird spot below, and we'll see you November 4 at Followers to Funds.
Pickup currently not available
YOU'RE MAKING MUSIC.
BUT IS YOUR MUSIC MAKING YOU MONEY?
You've invested in your music. You've paid for studio time, videos, cover art, promotion and content. You're getting streams, posting consistently, maybe even performing shows — but you're still spending more money on your music than you're making from it.
The problem isn't that you need another 10,000 followers. You need a strategy for turning the attention you already have into income.
Join us live Wednesday, November 4 for Followers to Funds, The Camp Agency's framework for teaching independent artists how to actually make a living from their music.
We'll show you what to sell, how to sell it and how to market it based on where you are in your career right now. We'll break down what ads actually make sense for your budget, what content is worth putting money behind, how to release music with a strategy that leads somewhere beyond streams, and how to create additional revenue through merch, direct-to-fan sales, email and SMS, events, partnerships and brand opportunities.
By the time you leave, the question shouldn't be “How do I make money from my music?” You'll have a 90-day plan showing you exactly where YOUR money can come from and what to do next.
MEET YOUR INSTRUCTOR, KARMEN RYDEM
Karmen Rydem has spent over a decade helping turn attention into actual revenue through marketing, e-commerce, partnerships, events and business development.
Her work has contributed to more than $6 million in online sales for brands and companies — experience she's now applying to one of the biggest problems independent artists face: spending thousands building a music career without a clear strategy for how that career pays them back.
As the founder of The Camp Agency and The Campaign ATL, Karmen understands that streams, followers and good music alone don't create a business. You need something to sell, a strategy to market it, and a system for turning the people already paying attention into customers.
That's what Followers to Funds is built to teach you.
WHAT YOU'LL LEARN IN FOLLOWERS TO FUNDS
→ YOU'RE SPENDING MONEY ON MARKETING BUT DON'T KNOW WHAT'S ACTUALLY WORKING
Learn what ads make sense for your budget, what content is worth putting money behind, and where to stop wasting money.
→ YOU HAVE FOLLOWERS AND STREAMS, BUT THEY'RE NOT TURNING INTO SALES
We'll show you how to turn the people already paying attention into customers through offers, direct-to-fan sales, email, SMS and platforms you actually own.
→ YOU'RE RELYING ON STREAMING TO MAKE YOU MONEY
Learn how to build revenue through merch, products, events, partnerships, brand opportunities and other income streams that make sense for your career.
→ YOU KEEP RELEASING MUSIC WITHOUT A PLAN FOR WHAT HAPPENS AFTER
We'll show you how to build releases around a larger marketing and revenue strategy instead of dropping a song, promoting it and starting over.
→ YOU DON'T KNOW WHAT YOU SHOULD BE FOCUSING ON RIGHT NOW
You'll leave with a 90-day Artist Revenue Plan showing you what to sell, how to market it, where your money can come from and what to do next.
YOU WON’T LEAVE WITH JUST NOTES. YOU’LL LEAVE WITH A PLAN.
Most artists already know they need to “market themselves” and “build their brand.” The problem is figuring out what YOU should actually be doing to make money at your current stage.
During Followers to Funds, you’ll build your own 90-Day Artist Revenue Plan based on your music, audience, budget and goals.
→ What you should be selling
→ Which revenue streams make sense for you
→ What content you should be creating and promoting
→ Where your marketing budget should actually go
→ How to turn your current audience into buyers
→ What to focus on for the next 90 days
No more guessing what to do next. You’ll leave with a plan for how your music starts paying you back.
Featured product
Followers to Funds: Live Masterclass
You've spent money on studio time, beats, visuals, promotion, and releasing music. But is your music actually paying you back?
Followers to Funds is a live training for independent artists who are tired of spending money on their careers without a clear strategy for generating revenue.
We’ll show you how to:
→ Turn followers and listeners into actual buyers
→ Determine what you should be selling at your current stage
→ Run ads that make sense for your budget
→ Know which content is actually worth promoting
→ Build smarter release strategies that lead beyond streams
→ Generate revenue through direct-to-fan sales, merch, email/SMS, events, partnerships and brand opportunities
→ Stop guessing and build a strategy around your audience, budget and career
YOU'LL LEAVE WITH A PLAN.
During the training, you’ll create your own 90-Day Artist Revenue Plan so you know what to sell, how to market it, where your revenue can come from and exactly what to focus on next.
Your registration includes: Live training, 90-Day Artist Revenue Plan, Artist Revenue Stream Assessment, offer-building exercises, live Q&A and replay access.
Early Bird: $99
Regular Price: $197
You already know how to make music. Now let’s build the business that can live beside it.
Pickup currently not available
QUESTIONS? WE GOT YOU.
DO I NEED A LARGE FOLLOWING?
No. Followers to Funds is about learning how to monetize the audience and resources you have now — not waiting until you have thousands more followers.
IS THIS ONLY ABOUT SELLING MERCH?
No. We'll cover direct-to-fan sales, merch, marketing, ads, email/SMS, events, partnerships, brand opportunities, release strategy and other ways artists can generate revenue beyond streaming.
WHAT IF I'M STILL EARLY IN MY CAREER?
That's okay. Your strategy should match where you are now. The goal is to help you identify what makes sense for your current audience, budget and stage.
IS IT LIVE?
Yes. Followers to Funds is live on Wednesday, November 4, with an opportunity to ask questions during the training.
WILL I GET A REPLAY?
Yes. Registered attendees will receive replay access.
WHAT WILL I ACTUALLY LEAVE WITH?
Your own 90-Day Artist Revenue Plan — including what you should focus on, what you can sell, how to market it and where your revenue opportunities are.
YOU'VE INVESTED ENOUGH INTO YOUR MUSIC.
NOW LET'S BUILD A PLAN FOR HOW IT PAYS YOU BACK.