There’s a lot of noise out there about what musicians should be focusing on - but the real question is: what’s important for you right now?
Musicians often worry too much about whether they’re doing the “right” thing or making the “right” choices. In reality, it starts with truly knowing what you want and what success looks like for you. More importantly, if you don’t have a clear idea of what success looks like, you might end up spending on short-term marketing campaigns that increase streams or exposure but also require you to constantly chase your audience - rather than bringing them to you.
This is why I created the WIN strategy: a framework that focuses on what’s important now - or your WIN - based on ideas from author Donald Miller. As a business and brand development expert, I’ve had the opportunity to work with some of the biggest companies, and they all have something in common.
Keep reading to learn how you can apply these same ideas to your music career: