ABOUT THE CAMP AGENCY

The Camp Agency is a music marketing, rollout, and artist development company focused on helping independent artists build stronger visibility, branding, positioning, and long-term momentum around their music careers.

Founded by cultural strategist and creative executive Karmen Rydem, The Camp Agency was created to bridge the gap between talent and visibility by helping artists move more intentionally with their releases, content, partnerships, PR, performances, and overall brand direction.

The Camp Agency supports artists through rollout strategy, campaign planning, creative direction, branding, PR coordination, audience growth strategy, media opportunities, partnerships, and artist development services designed to help artists grow beyond simply releasing music.

Past and current campaigns, collaborations, and artist support include work connected to artists and brands such as Sprite, Megan Thee Stallion, Latto, Rubi Rose, SoundExchange, DistroKid, additional independent artists, live experiences, showcases, and cultural activations.

Through its connection to The Campaign ATL, The Camp Agency also exists within a growing media and cultural ecosystem focused on artist visibility, live performance content, interviews, showcases, community, and culture-driven storytelling.

Our goal is simple:
help artists build real momentum, stronger positioning, and long-term opportunities around their music and brand.